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Britvic is reviewing the advertising for its flagship Tango soft drink brand as it attempts to fight off competition from a host of energy drinks and mineral waters. Britivic has issued an ultimatum to HHCL and Partners, which has created ads for Tango for the past ten years. It said it...
Levi-Strauss has promoted European brand chief Kenny Wilson to be Levi's brand president for Europe, Middle East and Africa, its top continental marketing post. Reporting to Levi's EMEA president Joe Middleton, Wilson will be responsible for all areas of the Levi's brand across EMEA territories,...
Carling has struck what is thought to be the UK's biggest music sponsorship deal. It has signed a three-year contract to sponsor Clear Channel-owned music venues the Hammersmith Apollo and Manchester Apollo. The agreement will give Carling naming rights to concert tours operated by Clear...
Marks 20m marketing push, and was aimed at capitalising on the growing consumer demand for meal-kit eating. M&S is currently trialling several new food ranges designed to cater for changing consumer lifestyles. The company is working with brand consultancy Futurebrand on developing the...
Trinity Mirror is tipped to appoint Lowe Lintas to the 15m advertising business for The Mirror, The Sunday Mirror and The Sunday People, after Lowe pulled out of a pitch for the rival Telegraph group this week. It is up against incumbent M&C Saatchi for the account, but Trinity Mirror's...
BT wireless portal Genie scooped top prize at Marketing's Connections Awards for its online and WAP campaign for reality series Big Brother. The awards, now in their second year, recognise excellence in technology and customer communications for digital marketing. BT's WAP campaign won...
Wrigley's is reviewing its media planning and buying account, believed to be worth 17m. Incumbent CIA will repitch for the business.
Sunday Business' owner, the Barclay family, has agreed to provide the extra working capital needed to take the paper into profitability, but said there would be job cuts. Sunday supplement Business & Pleasure will also be axed. The paper has signed a three-year deal with Press Association to...
Allied Domecq Spirits & Wine has appointed its acting marketing director Richard Hayes as managing director of its Thomas Lowndes subsidiary, which makes alcohol-branded food products. The company is in the process of signing a partnership with a global licensing agency.
The Daily Express and seven regional newspapers have refused to run an ad from Greenpeace and other pressure groups promoting Stop Esso Day on December 1. The papers are concerned the ad, which describes Esso as 'The No 1 global warming villain', could be libellous.
