Click 
to remove filters
LONDON - British American Tobacco is backing the UK launch of its State Express 555 brand with a 12m marketing campaign.
Shine Entertainment, Elisabeth Murdoch's production company, is joining forces with MindShare in a global deal that forms a company to create new TV formats for advertisers. The new company, Shine M, will give MindShare's list of global clients, including Ford, IBM, Kellogg, Nike and Boots,...
HBOS is set to award its £5m above-the-line account for Bank of Scotland to Halifax agency Delaney Lund Knox Warren, following a three-way pitch.
B 36m, is keen to find ways of leveraging the strength of its brand by applying it to relevant products. It has had internal discussions over a number of months on the possibility of linking the B&Q brand to services that are a natural fit. The firm is also thought to be considering extending...
Allied Domecq has poached Britvic's director of brand marketing Cathryn Sleight to be its UK marketing chief. Sleight, who resigned from her post at Britvic last week, will take up the position at Allied in December. She will oversee brands including Tia Maria and Teacher's Highland Cream...
Smirnoff, the Diageo-owned vodka, is planning a global repositioning of its brand, aimed at creating a more consistent image across all Smirnoff-branded products. It has briefed branding and design consultancy Landor to look at its identity, including packaging and design. A source...
Orange is hunting a global brand chief to manage the consistency of the brand as it rolls out new technology and services worldwide. The recruit will report to Richard Brennan, vice-president of OrangeWorld, the division set up late last year to spearhead the mobile network's global strategy....
The Wrigley Company is set to overhaul its Orbit brand for the first time in 20 years, after research showed that consumers thought the packaging was out of kilter with its contemporary advertising. The company has appointed branding and design consultancy Coley Porter Bell to the task....
The National Employers' Liaison Committee (NELC) has appointed the Bates Group to look at its communications strategy, as it makes preparations for mobilising reservists to assist with the military campaign against Afghanistan. NELC, which is responsible for maintaining support among employers...
Friendsreunited.co.uk, the web venture that puts old schoolfriends back in contact, is planning to create a telephone service for people without internet access. It is also launching a similar service before Christmas intended to reunite former work colleagues. It is thought the...
