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Shape's pounds 10m ad account goes to HHCL & Partners

St Ivel has appointed HHCL & Partners to handle the creative account for its Shape Yoghurts & Desserts brand, worth more than pounds 10m.

AKQA creates pounds 48m global network

AKQA, the UK s biggest independent new media agency, whose clients include Sainsbury s, Microsoft, Nike and Orange, is to launch a global network after raising dollars 71m (pounds 48m) in venture capital and agreeing a deal with management consultancy Accenture.

Sega loses second chief within a year

Sega s European marketing director, Jeremy Stern, has left the troubled console and games maker after less than six months in the job and in the middle of an advertising review. It is not known whether he has a job to go to.

Alliance in pounds 3m deal to sponsor ITV's Millionaire

Alliance s Who Wants to be a Millionaire.

ISBA attacks ITC national airtime sales proposals

ISBA will vehemently oppose ITC proposals to allow joint selling arrangements for national TV airtime, saying they could lead to a further shift in power from advertisers to broadcasters.

Top Teletext marketer quits for BTopenworld

Teletext s top marketer, Simon Curry, is exiting after a year in the job, to take a senior role at BT s high speed broadband service BTopenworld.

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National energy supplier Npower will today (Wednesday) be unveiled as the next sponsor of England s home test matches. Details of the deal were not available as Marketing went to press, but it is believed to be worth at least pounds 3.5m a year. Marketing first revealed Npower was in talks with the...

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Ericsson is understood to have appointed Bartle Bogle Hegarty to its pounds 100m global consumer advertising business. BBH, which pitched against Abbott Mead Vickers BBDO and TBWA/London, refused to comment, but is understood to be in final negotiations with Ericsson over fees. Ericsson also declined...

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The Department of Health has appointed BMP DDB to handle its pounds 3m advertising campaign focusing on the measles, mumps and rubella (MMR) vaccination programme. The drive, which includes TV and press work, kicks off this weekend. BMP DDB already handles the DoH s vaccination advertising.

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The return of ITV s News at Ten on January 22 convincingly trounced the 10pm news bulletin on BBC1. ITV pulled in 8.1 million viewers, a 37% share, compared with 4.3 million, or a 20% share, for BBC1 s bulletin. News at Ten benefited from audiences inherited from Who Wants to be a Millionaire, which...

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