25 Jan 2001
| by CORDELIA BRABBS
St Ivel has appointed HHCL & Partners to handle the creative account for its Shape Yoghurts & Desserts brand, worth more than pounds 10m.
25 Jan 2001
| by BEN ROSIER
AKQA, the UK s biggest independent new media agency, whose clients include Sainsbury s, Microsoft, Nike and Orange, is to launch a global network after raising dollars 71m (pounds 48m) in venture capital and agreeing a deal with management consultancy Accenture.
25 Jan 2001
| by BEN ROSIER
Sega s European marketing director, Jeremy Stern, has left the troubled console and games maker after less than six months in the job and in the middle of an advertising review. It is not known whether he has a job to go to.
25 Jan 2001
| by POPPY BRECH
Alliance s Who Wants to be a Millionaire.
25 Jan 2001
| by POPPY BRECH
ISBA will vehemently oppose ITC proposals to allow joint selling arrangements for national TV airtime, saying they could lead to a further shift in power from advertisers to broadcasters.
25 Jan 2001
| by BEN ROSIER
Teletext s top marketer, Simon Curry, is exiting after a year in the job, to take a senior role at BT s high speed broadband service BTopenworld.
25 Jan 2001
National energy supplier Npower will today (Wednesday) be unveiled as the next sponsor of England s home test matches. Details of the deal were not available as Marketing went to press, but it is believed to be worth at least pounds 3.5m a year. Marketing first revealed Npower was in talks with the...
25 Jan 2001
Ericsson is understood to have appointed Bartle Bogle Hegarty to its pounds 100m global consumer advertising business. BBH, which pitched against Abbott Mead Vickers BBDO and TBWA/London, refused to comment, but is understood to be in final negotiations with Ericsson over fees. Ericsson also declined...
25 Jan 2001
The Department of Health has appointed BMP DDB to handle its pounds 3m advertising campaign focusing on the measles, mumps and rubella (MMR) vaccination programme. The drive, which includes TV and press work, kicks off this weekend. BMP DDB already handles the DoH s vaccination advertising.
25 Jan 2001
The return of ITV s News at Ten on January 22 convincingly trounced the 10pm news bulletin on BBC1. ITV pulled in 8.1 million viewers, a 37% share, compared with 4.3 million, or a 20% share, for BBC1 s bulletin. News at Ten benefited from audiences inherited from Who Wants to be a Millionaire, which...