SKB set for iTV sponsorship debut
28 Sep 2000 | by POPPY BRECH
SmithKline Beecham has linked up with Carlton s interactive arm, Carlton Active, to sponsor Baby Baby, its first interactive programme, for an undisclosed sum.
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The Marketing Society Awards 2001 will see a new category, Corporate Citizenship, while for the first time one individual will be honoured as Marketer of the Year.
SmithKline Beecham has linked up with Carlton s interactive arm, Carlton Active, to sponsor Baby Baby, its first interactive programme, for an undisclosed sum.
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