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How do you double the value of a Skoda? Fill it with petrol. What do you call a Skoda with no wheels? A skip. For us Brits, Skoda has symbolised everything that didn t work about the former Soviet bloc.
In the 50s, Haagen-Dazs founder Reuben Mattus spent six years perfecting his strawberry ice cream before launching it on the market.
The Press Association is talking to creative and media agencies about a pounds 10m campaign to promote Ananova, its new business and internet operation.
Justine Harris has been promoted to director of marketing and communications at Jewish Care, with responsibility for DM, PR, advertising, design and web site development. She was formerly an account director at Saatchi & Saatchi.
Banks: the Worst Brands in Britain was the headline on a Marketing feature last September. We reported how the country s banks were trying to turn around public perceptions that they were fat, arrogant and greedy institutions, where profit and process always came before the customer.
I very nearly judged this book by its cover. The title, Tantrums and Talent - How To Get the Best From Creative People, seems to divide the world into Us (rational, reliable managers) and Them (irrational, emotional creative people). Ironically, this epitomises the very divide this distinguished...
