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This year will be remembered as one of the most interesting for marketing and media professionals. This supplement provides a condensed view of the state of the marketing communications industry for 2001, ranking the biggest and the best agencies in each sector. The agencies and consultants...
Although the year 2000 was the start of a new millennium, agencies remained preoccupied by many of the same issues that dominated the industry in previous years. Integration, payment by results (PBR) and dotcoms have all made their mark over the past 12 months. Marketing's table shows that...
While this year's league table of media agencies contains many interesting stories, perhaps the biggest surprise is that the industry is yet to see the flurry of mergers predicted in the past couple of years. Starcom's merger with Motive pushed the new firm to number three in our chart,...
Although Marketing produces separate league table on direct marketing (DM) in March and sales promotion (SP) in October, the two are combined in this end-of-year review. The reason for this is that many agencies appear under both headings. Specifically, many with their roots in promotion...
The prediction that the internet would hit the call centre industry hard has proven false. Consumers still want the reassurance of talking to someone. And far from seeing business dwindle, telemarketers are reinventing themselves as providers of multimedia contact centres based on e-CRM services....
More than the new economy, more than big pitches, the one issue that has dominated the headlines in public relations this year has been the continuing flood of mergers, takeovers and rationalisations. Interpublic has been going through the biggest shake-up, in an effort to streamline the...
Ask the top ten agencies in our latest design league tables what their business is and very few will say design. Way out on top, as usual, is Imagination (brand experience), followed by Enterprise IG (brand and identity). Brand communication specialist Jack Morton Worldwide (formerly Caribiner...
The overwhelming message coming from the new media industry during 2000 is one of growth, in many cases spectacular growth. When agencies such as Fi Systems Brand New Media report income growth of over 700%, and Razorfish 550%, it's clear that some serious internet business is going on out there....
For the UK market research industry as a whole, growth rates are modest and takeover fever has eased. The industry is focusing on other issues, such as the continuing rapid pace of technical development, a shortage of staff, and a growing reluctance on the part of consumers to be interviewed....
Field marketers routinely use words such as tremendous and amazing to describe their growth, and this year is no exception. Within the top ten companies featured in these league tables, FMCG, GSD Momentum and Mosaic Technology & Communications have all increased their turnover by over 50%, while...
