MEDIA: Siemens extends film links with BSkyB
21 Dec 2000 | by POPPY BRECH
Siemens mobile phones is to quadruple its investment with BSkyB by sponsoring premiere movie strands throughout 2001.
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Vodafone in talks with Benetton over F1 deal
21 Dec 2000 | by MARK KLEINMAN
Vodafone is setting its sights on a Formula One sponsorship for next year. A deal would mark its first association with the sport.
MARKETING MIX: News of the world
21 Dec 2000
Clued up In our age of information overload, many advertisers have taken to playing games with consumers in order to engage their attention. Here are three examples Mix has spotted recently. Readers of glossy titles like The Face may have been intrigued by these pages of silhouettes bearing...
NEWS BRIEFS
14 Dec 2000
Vodafone has announced a four-year extension to its tie-up with the England and Wales Cricket Board in a pounds 12m deal that includes backing the England side during two Ashes series and one World Cup. Vodafone, which has been involved with the sport since 1996, will pay pounds 3m a year to sponsor...
CAREERS: Movers
14 Dec 2000
Wendy Berry is the new marketing manager for UK & Ireland at design and digital software provider Autodesk. She joins from Novell, where she worked as UK marketing manager.
RADIOWATCH: Vodafone sponsors Classic FM as part of WAP service launch
07 Dec 2000 | by TANIA MASON
Vodafone has signed a six-month, pounds 300,000 sponsorship and multi-media promotional deal with Classic FM.
DIRECT BRIEFS
07 Dec 2000
Virgin Mobile has appointed Circular Distributors for a series of national door-to-door campaigns to promote its range of mobile phones for Christmas. Over the next three months, 3.25 million booklets will be distributed to homes in the UK. One targets ABC households with no children, to communicate...
NEW MEDIA: Briefs
30 Nov 2000
WAP sites are failing mobile phone users, according to a new study from Forrester Research. Forrester blames companies that force-fit existing web content onto a tiny screen without considering the needs of mobile users. Of 50 WAP sites tested by Forrester during the first three weeks of October, none...
CAREERS: Company CV
30 Nov 2000
Company facts BT Cellnet is a wholly owned subsidiary of BT and is the UK's second-largest mobile phone network. BT Cellnet launched in 1985 as a joint venture between BT (60%) and Securicor (40%). BT Cellnet acquired Securicor's share in the business for pounds 3.15bn in July 1999. Since its launch...
MEDIA NEWS IN BRIEF
23 Nov 2000
Vodafone has appointed Carat International as its pan-European media planning agency for a major brand campaign. Existing local agencies will continue to buy campaigns by country, while Carat will handle buying of international media. The move follows McCann-Erickson's appointment last month as Vodafone's...
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