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Branson loses out to Camelot spend

21 Dec 2000 | by CORDELIA BRABBS

The People s Lottery s marketing plan was outshone by Camelot s, according to the National Lottery Commission, which last night handed the fiercely contested licence to incumbent Camelot.

STOP PRESS

21 Dec 2000

Channel 4 has secured a pounds 3.5m sponsorship renewal deal with Nescafe for Friends. It will start with the sponsorship of the new Friends series, being premiered in January on Channel 4 s new digital channel E4.

STOP PRESS

21 Dec 2000

Corinthian has awarded the pounds 2m creative business for its PowerPodz MicroStars chocolate footballers to Doner Cardwell Hawkins. The agency will develop TV and press campaigns to launch the product. MBS will handle media for the February launch.

STOP PRESS

21 Dec 2000

Walt Disney Parks and Resorts, the US theme park and cruise line division, has increased its TV budget by almost 20% for its 2001 campaign, which will be its longest ever, running for 21 weeks.

NEWS BRIEFS

21 Dec 2000

Bayer is launching a pounds 1.2m TV campaign through Abbott Mead Vickers BBDO to promote thrush remedy Canesten Once. The ad, which breaks on Boxing Day, shows a woman sleeping in a moonlit room, with the faint but unmistakable buzzing of a mosquito in the background. As it gets louder, the woman swats...

MEDIA BRIEFS

21 Dec 2000

Downing Street has announced that Gavyn Davies will become vice-chairman of the BBC from January 1. Davies chaired the committee, that produced a report earlier this year on the future funding of the BBC. Its proposals included a pounds 24 digital licence fee and partial privatisation of BBC Worldwide...

MEDIA BRIEFS

21 Dec 2000

The Commercial Radio Companies Association has expressed its disappointment at the Communications Reform White Paper, and said it concentrates almost entirely on television and further strengthening of the BBC. The CRCA said the White Paper concentrates on maintaining the BBC to the detriment of its...

MEDIA BRIEFS

21 Dec 2000

The Wireless Group has had its national analogue licence for talkSPORT renewed for another eight years. The group, headed by former Sun editor Kelvin MacKenzie, had its annual payment slashed from pounds 4.3m to pounds 500,000. Virgin Radio and Classic FM also had their payments reduced.

MEDIA BRIEFS

21 Dec 2000

ShopSmart.com, the comparative shopping site, is to renew its sponsorship of movies on Channel 5 next year as part of a multi-million-pound deal. Movies scheduled for next year include Courage Under Fire and The Long Kiss Goodnight. Movies form the cornerstone of C5's schedule, attracting audiences...

MEDIA BRIEFS

21 Dec 2000

The high cost of launching interactive services on BSkyB s digital platform could hold back the development of interactive television, according to a group of digital TV channels that are set to lobby the Office of Fair Trading over the issue. The digital channels claim Sky is exploiting its dominant...

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