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Budweiser will this weekend screen 16 new TV ads, each featuring up to 15 real UK Budweiser drinkers giving their own version of the cult Whassup catchprase. The ads will screen in an intensive four-day burst between 11pm and 1am to coincide with the return home of pubgoers.
McVitie s is to launch two brand extensions, Penguin Flipper Dipper and Mini BN, as it looks to take a bigger slice of the fast-growing children s biscuit market. The manufacturer says that kids brands represent 6% of the total biscuit sector, yet children eat 26% of all biscuits consumed. The launches...
Kellogg will rerun its controversial two-week challenge in the new year, encouraging people to lose weight by substituting a bowl of Kellogg s cereal and semi-skimmed milk for either lunch or dinner. When the cereal giant first launched the challenge in July, an estimated three million people joined...
Bestfoods, the foods group recently acquired by Unilever, is offering a range of lifestyle advice over the festive period with the launch of a global web site.
The Wrigley Company has appointed Circular Distributors to undertake a national door-to-door campaign promoting its new Honey & Lemon Airwaves chewing gum flavour. Several million sample packs will be sent to C1 and C2 households nationwide with occupants in the 16-45 age group. The campaign features...
Nestle Rowntree is to make its sponsorship debut on Channel 4 after signing a pounds 500,000 deal to link its Polo Supermint with Channel 4 s dating game, Streetmate.
United Foods International, owner of UK-based Grove Fresh orange juice brand, has acquired 100% control of Dutch fruit juice company Fruity King, which represents 20% of the fresh juice market in Holland. A spokeswoman for Grove Fresh said the Fruity King brand could launch in the UK.
Miller Genuine Draft, the US premium packaged lager brewed under licence by Scottish Courage, has launched an interactive web site with music as the central theme. Visitors to MGDownload.com can access MP3 information, news, reviews and interviews, and download music. Miller s new advertising featuring...
Fullers, the London brewer, has relaunched its web site to provide an animated brewery tour, competitions and online merchandise shopping. Fullers.co.uk also offers more detailed information about the company s bars, pubs and beers.
Tennent s, Scotland s biggest lager brand, has appointed Dowcarter to develop a music-focused web site, set to launch at the end of January. The site, at redT.co.uk, will tie-in with Tennent s sponsorship of live music events such as T in the Park and T on the Fringe. The site is intended to recruit...
