to remove filtersMEDIA: Breeze sponsor
16 Jul 1998 | by ANNE-MARIE CRAWFORD
The dishwasher detergent brand Finish will be sponsoring the Livetime segment on Granada Sky Broadcasting s Breeze channel.
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STOP PRESS
16 Jul 1998 | by LISA CAMPBELL
Guy Daniels, senior advertising manager at Sony, is to take on the role of head of European advertising. Daniels replaces Brenda Jones, who left the company in April to join IBM as marketing director.
MARKETING MIX: I’ll name that brand in one!
16 Jul 1998 | by KEN GOFTON
Today s mystery brand was introduced in 1948 as a liquid detergent in glass bottles. It was reformulated and put into plastic bottles in 1963, about 15 years before this pack would have been on supermarket shelves.
MARKETING MIX: That was the week that was
16 Jul 1998 | by KEN GOFTON
15 years ago: Following his successful acquisition of Mothercare, Sir Terence Conran launches Now, a clothing chain aimed at ten- to 15-year-olds; commercial TV s audience share reaches 55%; Players moves heavily into the longer length cigarette market with the national roll-out of Superkings.
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