Pepsi pounds 25m jackpot into Claydon Heeley
18 Dec 1997 | by JEREMY BULLMORE
Pepsi Cola International has consolidated its pounds 25m pan-European below-the-line business with Claydon Heeley International.
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Spice Girls fail consumer test in hated ads poll
18 Dec 1997 | by PATRICK BARRETT
The Spice Girls may yet be a big hit on the silver screen but they ve already proved a massive miss in TV ads. According to Marketing s Most Annoying Ad of the Year survey, the Girls ad for Walkers Crisps irritated more viewers than any other.
Editorial: Effective ads don’t have to be popular
18 Dec 1997 | by JEREMY BULLMORE
Yet again we ve polled 1000 consumers to find the UK s most hated ad. And yet again we ve demonstrated that recall and likeability don t go hand-in-hand.
ADVERTISING & PROMOTION: pounds 3m in the can for Leo Burnett
18 Dec 1997 | by DANNY ROGERS
John West Foods, the canned fish business that Heinz bought from Unilever in June, has hired Leo Burnett to develop a brand-building ad campaign.
Careers: Movers
18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A
Jeremy Nathan has been made head of European marketing communications with global network company 3Com. Nathan has previously been a director at Ogilvy s appointments made in the marketing team include Alison Taylor as its European analyst relations manager and David Parish as European Internet marketing manager.
BT’s Bobo rang most bells in ’97 Adwatch survey
11 Dec 1997 | by JAMES CURTIS
BT s boxer dog Bobo , the National Lottery s Winsday and Gary Lineker s pairing up with the Spice Girls for Walkers are the stars of the 1997 Adwatch of the year.
Irn-Bru to back Evans’ C4 show
11 Dec 1997 | by ANNE-MARIE CRAWFORD
Irn-Bru, the quirky soft drink from AG Barr, has joined forces with Chris Evans s Ginger Productions to sponsor his Channel 4 programme TFI Friday.
Matthew Clark ends Miller deal
11 Dec 1997 | by AMANDA RICHARDS
Matthew Clark is on the verge of ending the agency agreement to market Miller Genuine Draft following its failure to hit agreed sales targets with the brand s owner, Miller Brewing.
Sicilian break
11 Dec 1997 | by DANNY ROGERS
Pizza Hut s latest Sicilian Pizza ad, starring footballer Ruud Gullit, breaks next week. The ad, through Abbott Mead Vickers BBDO, features Gullit trying to buy what he thinks is a Sicilian footballer. It runs until January and will be followed by the US-produced Gorbachev campaign.
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