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Colgate-Palmolive marketing director Karen Guerra has been promoted to general manager of UK and Ireland as the company focuses resources on its oral and personal care products.
Asda, which has already led assaults on the Net Book Agreement and the price of pharmaceuticals, looks set to push into the alcohol market by launching a raft of own-label lagers, alcopops and bitter brands.
Playboy TV is to axe its Morgasms campaign and is reviewing its advertising less than a year after launch in an effort to increase its appeal to men.
The Conservative Party is to ignore protests and bring out a new poster campaign next week using the demonic eyes to attack Labour s tax policies.
Orange s group director of commercial activities, Bob Fuller, has been put in charge of reviewing the company s marketing line-up following the departure of two senior executives.
The GWR Group is considering the appointment of a group marketing director following its acquisition of Classic FM last week.
Sega starts a pounds 6m ad campaign next week for its Saturn games machine, switching its strategy to concentrate on its Japanese heritage and its computer games.
Co-operative Retail Services, the second largest co-operative society, is axing three high street brands in a bid to push the Co-op name to the fore.
There is too much advertising and sponsorship clutter on cable and satellite television, according to the latest CIA MediaLab Sensor survey.
Lever Brothers advertising campaign supporting the relaunch of Persil, which includes the image of a Dalmatian dog shaking off its black spots and has the slogan To set clean free , was accused of carrying a racist message when 32 viewers complained to the Independent Television Commission. The ITC...
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