When Roger Partington of Safeway was quoted in the news pages of Marketing last week, little did he know he d turn up in the first paragraph of my column today. It must be the equivalent of being in Knightsbridge, only to arrive later at Turnham Green.
Segaworld, Sega s futuristic theme park, has radically altered its pricing structure just three months after launching, in an attempt to tackle the perennial theme park problem of hour-long queues for top rides.
Confectioner Trebor Bassett is planning to treble its advertising spend next year to around pounds 12m and put an emphasis on sales promotions campaigns.
It is no coincidence that Marc Sands, Granada UK Broadcasting s new marketing director, is to take up his post in March. It is the same month that Channel 5 is due to launch, and the cutthroat battle for the hearts and minds of the TV public begins.
Festive advertising is big business for media owners as advertisers fill pre-Christmas space and airtime with the latest ideas to tempt Christmas shoppers.
The hunt is on in ITV for executives with English Literature degrees, and one or two at least will surely be found eventually. After 40 years or so of thinking literary costume dramas were something that could safely be left to the BBC while they got on with showing James Bond revival seasons, ITV...
Finally the bubbling row about discounted and bulk newspaper sales has erupted into public, with the Telegraph Group this week threatening to sue the Audit Bureau of Circulations after the latest ABC figures were published without its titles included.
BBC Worldwide has been restructured to exploit its global branding opportunities and treble its contribution to the BBC to pounds 200m in the next decade.
Peter Clements Business development director European Business News
Have you ever felt ashamed at being attracted to some gruesome sight despite yourself? Road accidents, for example, always draw horrified yet fascinated onlookers. I know this from personal experience: at 18 I was run over and nearly died.
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