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NEWS: Brands go for doorstep delivery

19 Dec 1996

Corn Flakes are being delivered door to door with the daily pint of milk in a trial distribution scheme being run by Northern Foods, along with FMCG companies such as Kellogg and Lever Bros.

NEWS: Agency gift for charity clients

19 Dec 1996

Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five charity clients from the budget which it would normally have paid for corporate Christmas cards.

ADVERTISING & PROMOTION: Bank plans pounds 20m job

19 Dec 1996 | by PATRICK BARRETT

National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton & Bowles Financial, Ogilvy & Mather and Publicis as contenders for its pounds 20m through-the-line account.

NEWS: Safeway to try out tailored TV

12 Dec 1996 | by JULIAN LEE

Safeway is paving the way for the introduction of interactive television in its stores with the launch of an in-store TV trial.

BUSINESS-TO-BUSINESS: Letters of distinction

12 Dec 1996 | by KAREN FLETCHER

Consumer direct mail gets twice the response of business mail. Why? Karen Fletcher writes

NEWS: Coca-Cola takes Euro ’96 direct

28 Nov 1996 | by JAMES CURTIS

Coca-Cola, one of the world s biggest spending advertisers, is planning to use data compiled during its sponsorship of Euro 96 to launch its largest ever direct marketing campaign in the UK.

ADVERTISING & PROMOTION: BRIEFS

28 Nov 1996

Brand builder

MARKETING MIX: Persuaders persuaded

28 Nov 1996

How did the marketers at the Bearwood Lakes Golf Club know that Nick Wells, chairman of the Institute of Sales Promotion and managing director of Circular Distributors, is interested in golf?

DIARY: I’m only a punter but...

28 Nov 1996 | by A PUNTER

If I get another bloody Private and Confidential letter from new business getters I have never heard of, or a Strictly Private missive from recruitment firms I don t need, or any more Addressee Only bumf from estate agents, accountants or consultants, I will report the lot of them to the Data...

THIS WEEK: Vauxhall to shift below-the-line effort up a gear

21 Nov 1996 | by PATRICK BARRATT

Vauxhall is set to become the first major car manufacturer to follow FMCG brands into greater below-the-line marketing by spending up to 30% of its pounds 58.6m advertising budget on database marketing.

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