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ANALYSIS: What’s the beef at Burger King?

14 Dec 1995 | by HARRIET MARSH

PR disasters over its part-time staff, media coverage of BSE health fears and now a major disagreement over creative strategy among Burger King s top executives. 1995 hasn t been too kind to the fast-food chain. Harriet Marsh reports

ADWATCH: Kellogg still appeals to the Cornflake girls and boys

14 Dec 1995

The weekly analysis of advertisement recall sponsored by ITV

ADWATCH: Christmas bells ring for BT

14 Dec 1995 | by GAIL KEMP

As any pop star will confirm, although topping the charts all year is wonderful, that Christmas Number One is the all-important icing on the cake.

MARKETING MIX: MARKETING MIX: COMMENT; The long and the short of writing a piece of copy

14 Dec 1995 | by DRAYTON BIRD

We re all familiar with those philosophical disputes conducted among the more retarded members of society that go rather like: Man United is the best f***ing football team in the f***ing country , No it f***ing isn t , Yes it f***ing is , and so on.

MARKETING MIX: Christmas competition

14 Dec 1995

As years go, 1995 certainly went. With two weeks to go before the year is consigned to history, how good is your grip on the events that shaped the marketing world? We devised one question for every month of the year, all based on stories - a mix of marketing trivia and serious news items - that appeared...

MARKETING MIX: My nightmare before Christmas...

14 Dec 1995

...was a long time ago, I was marketing and sales director of the Irish Dairy Board in the UK and we had planned a huge Christmas promotion with the Co-Op. It involved millions of pounds of advertising and thousands of tonnes of Kerrygold, so many that we arranged for half to be packed in the UK and...

MARKETING MIX: All eyes on the NSPCC winning cards

14 Dec 1995

Well, there were no preserved sheep or dissected cows but plenty of Father Christmases, snowmen and festive hearthside scenes. The NSPCC/Marketing Christmas Card Challenge 1995 made the Turner Prize look like amateur night out - and here are the best of the bunch.

MARKETING MIX: I’ll name that brand in one!

14 Dec 1995

This traditional brand was first made in 1740 in the City of London by the Bishop family - although the name which has appeared on the label for more than a hundred years is not theirs, but that of a retailer. The product is amber but features a different colour in its name, which originally covered...

MARKETING MIX: PROFILE; CLIVE SHARPE * CHIEF EXECUTIVE * GOLDEN WONDER: Golden Wonder’s boy wonder’

14 Dec 1995 | by AMANDA RICHARDS

Running and owning a pounds 150m turnover business which is centred on a great brand name has got to be top of many marketers wish lists. The only problem is finding one for sale and the money to pay for it.

MARKETING MIX: LETTERS * Sponsored by TEAM; Sacreligious ad from Sekonda

14 Dec 1995

From Richard Fox, managing director, Fox Media Company, Huntingdon, Cambs

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