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Alan Mitchell on Branding: Source of Apple's success

14 Apr 2010 | by Alan Mitchell

The company's reputation is driven by the interaction of factors that go far beyond branding alone.

Mark Ritson on Branding: A fond farewell

23 Mar 2010 | by Mark Ritson

After eight years and a quarter of a million words, the time has come to say goodbye to my readers.

Special report: Experiential - The personal touch

17 Feb 2010 | by Richard Abbott

Experiential marketing is all about people so if your brand ambassadors are not up for it, the campaign will fall flat. We asked the experts how they find the best team for the job.

LG sponsors London's New Year's fireworks

05 Dec 2008 | by Miranda Fitzgerald

LONDON - LG Electronics is sponsoring London's 2008 New Year's Eve fireworks display to be aired on BBC One.

MySpace streams video on mobiles

03 Dec 2008 | by Fiona Ramsay

LONDON - MySpace Mobile users can now access MySpace video content from their video-enabled mobile devices.

Samsung to shift £23m UK ad account to BMB

02 Dec 2008 | by Fiona Ramsay

LONDON - Samsung is set to move its £23m UK ad business into Beattie McGuinness Bungay (BMB) following the agency's sale of a stake to Cheil, Korea's biggest marketing agency.

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