F1's brand challenge
09 Mar 2010 | by Joe Thomas
LONDON - New teams and line-ups will make F1 a force to be reckoned with this season, writes Joe Thomas.
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The Tune Group, the entertainment and leisure brand founded by the owners of low-cost airline AirAsia, has signed a six-figure deal to become official shirt sponsor for referees and match officials in the Premier League, Football League and FA Cup.
LONDON - New teams and line-ups will make F1 a force to be reckoned with this season, writes Joe Thomas.
Despite being hit by the recession, the sector is well-placed to recover as the effects of the downturn beg in to alleviate.
Since Mole lives in London and is already paying for the Olympics via our council tax, we thought we would volunteer to help; that way we might get to see some events in the flesh.
The global sport is losing sponsors of all shapes and sizes, despite its many attractive attributes
Powerade has partnered with The Times to sponsor its coverage of the RBS 6 Nations rugby tournament after agreeing a six-figure deal.
The International Cricket Council (ICC) has appointed Whitestone International to handle design work surrounding its centenary celebrations.