Opinion: The Marketing Society Forum
14 Apr 2010 | by Staff
LONDON - Will News International's newspaper website paywall benefit advertisers?
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Profile: Looking for loyalty
14 Apr 2010 | by John Reynolds
LONDON - Graham Horner, loyalty director at Telegraph Media Group, believes rewards will strengthen its subscriber ties.
The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
LONDON - A roundup of the important stories from the world of Marketing.
Independent cuts 90 jobs in push to save £10m
18 Nov 2008 | by Alison Donnelly
LONDON - Independent News and Media (UK) is to make 90 staff redundant at The Independent and Independent on Sunday newspapers as part of a drive to make cost savings of £10m.
Raymond Snoddy on Media: BBC should think smaller
18 Nov 2008
The BBC Trust would do well to call for a scaling back of the Corporation's online expansion plans.R
News International revives 'Books for School' promotion
17 Nov 2008 | by Alison Donnelly
LONDON - The Times is bringing back its 'Books for Schools' campaign after a four-year absence. The promotion previously ran from 1999 to 2004, during which time more than 6m books were given to British schools; 98% of primary and secondary schools were registered with the scheme.
Sunday Times Magazine promotes relaunch
04 Nov 2008 | by Alison Donnelly
LONDON - News International is re-launching its Sunday Times Magazine supplement and backing it with a TV, outdoor and press advertising campaign.
Times Media marketer Katie Vanneck takes on News International interim role
31 Oct 2008 | by Alison Donnelly
LONDON - Katie Vanneck, the head of sales and marketing at Times Media, is to take on the role of managing director, digital and new business across News International (NI) on an interim basis.
Times gives Waitrose shoppers 10,000 copies via Ocado
28 Oct 2008 | by Alison Donnelly
LONDON - The Times is to combat declining circulation by giving away copies to customers of Waitrose delivery service Ocado.
Moneysupermarket.com supplies data to Telegraph website
15 Oct 2008 | by Fiona Ramsay
LONDON - Telegraph Media Group (TMG) has extended its partnership with moneysupermarket.com to provide financial services for its redesigned Finance channel on Telegraph.co.uk.
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