Pubs' natural premium
14 Apr 2010 | by Joe Thomas
LONDON - Healthier soft-drinks brands such as Feel Good are gaining favour in the on-trade.
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Foster's set to remake British comedy shows
16 Aug 2010 | by Gemma Charles
Foster's is to extend its humour-based marketing strategy by reviving a series of classic British comedies online.
Diageo promotes Gladman to top GB marketing role
26 Mar 2010 | by Gemma Charles
LONDON - Diageo has named Philip Gladman, its global senior vice president for Smirnoff, as the new marketing director for the GB business.
Brand Health Check: Champagne
24 Mar 2010 | by Jeremy Lee
Export sales have tumbled as consumers switch to cheaper alternatives.
Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
Brand experiences can provide an entertaining distraction but they are limited in the number of people they reach. Now marketers are turning to digital to amplify live events and tap into a mass audience.
Sector insight: Lager
20 Jan 2010 | by Jane Bainbridge
Sales are in decline, but brewers could broaden lager's appeal by targeting women and older consumers.
Tanqueray in redesign work
07 Jul 2009
LONDON - Diageo is relaunching its gin brand Tanqueray to emphasise its premium positioning.
EMI releases CD of music from Guinness commercials
09 Dec 2008 | by Gemma Charles
LONDON - EMI Music and Diageo Ireland have teamed up as part of a move to develop global music-based projects in a licensing first for the drinks company.
Redundancies may follow Anheuser-Busch merger with InBev
09 Dec 2008 | by Gemma Charles
LONDON - The merged business of Anheuser-Busch and InBev is set to cut hundreds of jobs in the UK as part of the integration of the two companies.
Adwatch review: Baileys
09 Dec 2008
LONDON - Nick Darken, creative director of Albion, reviews the Baileys commercial, which had the 20th highest recall with the public in the weekly Adwatch ranking for 10 December.
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