Special Report: Market Research - Tell me about it
17 Mar 2010 | by Mary Cowlett
Asking consumers set questions will give brands only certain answers. If they sit back and listen, the insight opportunities are endless
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Digital Report: Don't underestimate the super-affiliates
28 Apr 2010 | by Andrew McCormick
Finance and utility brands are more likely to benefit from price-comparison and voucher-code sites, but all advertisers should consider their potential
Mark Kleinman on marketing and the City: Wider horizons
10 Mar 2010 | by Mark Kleinman
The Prudential is just one UK company moving its focus to emerging markets in search of growth.
Sector Insight: Motor insurance
28 Jul 2009 | by Jane Bainbridge
The advent of price-comparison websites is levelling the playing field as motor insurance providers compete for market share.
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
LONDON - Traffic to price-comparison sites has risen as the economy has slowed, but marketers may need to approach them with caution
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