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Coca-Cola axes Rooney campaign following prostitute allegations

04 Oct 2010 | by Mark Banham

Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that claimed he slept with a prostitute.

Branson to join in Virgin Trains zombie game

05 Aug 2010 | by Jacob Mathias

Virgin Trains has launched a game in which users have to fight zombies - who will include Sir Richard Branson - that invade Google Street View and Facebook.

Creativity in numbers

27 Apr 2010 | by David Tiltman

LONDON - Unilever is experimenting with crowdsourcing for ads on an unparalleled scale.

YMCA mailer reminds public of homeless people

14 Nov 2008 | by Joe Thomas

LONDON - YMCA England has launched a Christmas campaign to help fund emergency services for vulnerable homeless people.

New Jamie Oliver homewares line backed by direct campaign

04 Nov 2008 | by Joe Thomas

LONDON - Jamie Oliver is launching a homewares and garden product range called Jme, supported by a direct campaign.

EDF employs direct campaign to promote energy-saving package

29 Oct 2008 | by Joe Thomas

LONDON - EDF is launching a below-the-line campaign to communicate the company's 'Energy Deal' initiative.

Macmillan direct campaign to feature cancer sufferer

09 Oct 2008 | by Joe Thomas

LONDON - Macmillan cancer support is to launch its first integrated campaign comprising a real-life case study.

PayPal campaign helps users chase deadbeats

09 Oct 2008 | by Joe Thomas

LONDON - PayPal has launched a new tongue-in-cheek campaign to encourage customers to use its Person-to-Person Money Transfer Service.

Livability appoints Burnett Works to direct account

06 Oct 2008 | by Staff

LONDON - Livability, the disability charity formed by the merger of John Grooms and the Shaftesbury Society, has appointed Burnett Works to work on donor recruitment.

SMA hands direct account to Partners Andrews Aldridge

01 Oct 2008 | by Joe Thomas

LONDON - SMA Nutrition, the baby-milk brand, has hired Partners Andrews Aldridge to handle its direct marketing account.

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