24 Feb 2009
| by Noelle McElhatton
The days of high-volume sales of cold mail data may be over, but demand for analytics to generate targeted data selections and quality email data is on the rise.
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
01 Oct 2008
| by Robert McLuhan
LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
LONDON - Tom Hings, director of brand marketing at Royal Mail, carries the stern look of a man who has just entered marketing's equivalent of the last-chance saloon.
30 Sep 2008
| by Robert McLuhan
LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced to adjust their direct mail strategies accordingly.
08 Jul 2008
| by Staff
LONDON - Former Royal Mail marketing director Alex Batchelor is to resurface at sat-nav brand TomTom later this year as chief marketing officer.
11 Mar 2008
| by Ed Kemp
LONDON - Royal Mail has promoted group strategy director, Alex Smith, to the role of strategy and commercial director.
05 Feb 2008
| by Emma Rubach
LONDON - Charity marketers are having to adapt their strategies to lift donor numbers and build on the contributions of existing supporters in a crowded sector. The season of goodwill is long over, but for charities' fundraising and marketing departments, the challenge is to keep donors' cash flowing...