Search results

Showing 1 - 10 of 52 results

Sort results by: date | relevance

1 2 3 4 5 ...
Next »

Search filters:

By Publication

  • Marketing Remove publication filter

By Channel

  • Agency Remove filter
    • Media agency Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By News Type

ITV will have no single Christmas sponsor brand

18 Nov 2008 | by Fiona Ramsay

LONDON - ITV will not have a sponsor for its Christmas showcase package this year, having secured bed retailer Dreams in 2007 following six years with indigestion remedy Rennie.

Ad rates hit 14-year low

11 Nov 2008 | by Alison Donnelly

LONDON - The cost of TV advertising has tumbled to levels last seen in 1994, according to ZenithOptimedia's UK Tele-vision Forecasts to 2012.

IPC advertising head Caroline McDevitt departs

10 Nov 2008 | by Alison Donnelly

LONDON - Managing director of advertising at IPC Caroline McDevitt is to leave the company at the end of the year. McDevitt, a former chief executive of audience measurement body BARB, said she is leaving to pursue new challenges.

Europcar awards media account to Mediavest

10 Nov 2008 | by Alison Donnelly

LONDON - Europcar has appointed Mediavest to its media planning and buying account ahead of a multi-million pound re-launch to position the brand as the leading hire car operator in the UK.

Google offers agencies incentives to place ads on YouTube

31 Oct 2008 | by Fiona Ramsay

LONDON - Google is planning to drive advertising on its YouTube online video platform with a new agency incentive programme to launch in January, following the end of the Best Practice Funding (BPF) commissions for search campaigns.

BMW draws 'best sales value' from UK adspend

14 Oct 2008 | by Alex Brownsell

LONDON - Car manufacturers in the UK are getting widely differing levels of value from their UK adspend, according to an industry report, with an overall average of £233 spent on advertising for each new car sold.

Channel 4 marketing director Polly Cochrane to leave

13 Oct 2008 | by Alison Donnelly

LONDON - Channel 4's marketing director Polly Cochrane is leaving her position after 10 years.

Broadcasters offer advertisers tailored incentives

07 Oct 2008 | by Alison Donnelly

LONDON - As the TV industry emerges from a catastrophic September, in which total ad revenue was down by 10%, according to agency estimates, commercial broad-casters are offering more incentives than ever to persuade new and lapsed advertisers to spend.

Channel 4 offers food ad subsidies

30 Sep 2008 | by Alison Donnelly

LONDON - Channel 4 hopes to persuade more food brands to invest in TV advertising by offering to subsidise the making of ads that run on its channels.

Online ad network Platform V launches

25 Sep 2008 | by Fiona Ramsay

LONDON - Sales house Media Initiatives Group has launched an online ad network, Platform V, having secured deals with automotive websites to join the platform and ad campaigns from several car manufacturers.

1 2 3 4 5 ...
Next »

Additional Information

Latest jobs Jobs web feed


Part of the Brand Republic Group