John Lewis reviews advertising account
17 Nov 2008 | by Miranda Fitzgerald
LONDON - John Lewis is reviewing its £20m above-the-line ad agency arrangements, with incumbent agency Lowe set to repitch for the business.
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Marketing Moments 2012: Marks & Spencer scores Christmas gold
06 Dec 2012 | by Nicola Kemp
M&S left rivals in the shade with a truly inspiring Christmas campaign
John Lewis Christmas campaign eschews excessive consumerism
10 Nov 2008 | by Miranda Fitzgerald
LONDON - John Lewis is launching a multi-million pound Christmas campaign tonight on Channel 4.
Consumer in the street: buying green in the credit crunch
27 Aug 2008 | by Bill Britt
LONDON - With rising commodity and fuel costs driving up prices, Marketing asks consumers in the street whether they are willing to pay more to buy green during the credit crunch. Watch the video for their views.
Marketing TV: Burger King customers review their £95 purchase
20 Jun 2008 | by Staff
LONDON - The customers interviewed by Marketing's food editor, Gemma Charles, and senior reporter Jemima Bokaie at the Gloucester Road Burger King were pleased with their £95 burgers. But will the publicity stunt be enough to change perceptions and make Burger King a more upmarket dining experience?
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