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Pepsi Max viral features model Kelly Brook

10 Dec 2008 | by Fiona Ramsay

LONDON - Pepsi has launched a digital campaign for its Pepsi MAX QR codes promotion to support the above the line campaign backed by model Kelly Brook.

John Lewis reviews advertising account

17 Nov 2008 | by Miranda Fitzgerald

LONDON - John Lewis is reviewing its £20m above-the-line ad agency arrangements, with incumbent agency Lowe set to repitch for the business.

Burger King TV ad exposes burger 'atheist'

17 Nov 2008 | by Becky Wilkerson

LONDON - Burger King has launched a TV campaign intended to promote the quality of its burgers.

Consumer in the street: buying green in the credit crunch

27 Aug 2008 | by Bill Britt

LONDON - With rising commodity and fuel costs driving up prices, Marketing asks consumers in the street whether they are willing to pay more to buy green during the credit crunch. Watch the video for their views.

Marketing's Power 100: What they said

07 Jul 2008 | by Staff

LONDON - McDonald's chief marketing officer Jill McDonald, Diageo marketing director Philip Almond and Kimberly-Clark managing director Troy Warfield were among those attending a reception last week for Marketing's annual Power 100.

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