Mondelez launches Barny children's biscuit brand
22 Apr 2013 | by John Reynolds
Cadbury-owner Mondelez International is launching a bear-shaped sponge snack called Barny, marking its most significant NPD in the biscuit category since Belvita.
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The colour of the money: five trends in marketing pay and rewards
13 May 2013 | by Chris Moriarty, corporate affairs manager, The Chartered Institute of Marketing
Chris Moriarty from The Chartered Institute of Marketing outlines five trends in marketing pay and rewards to watch out for this year
Brand marketing overtakes digital as 'most-prized skill', claims survey
12 Feb 2013 | by Ben Bold
Brand marketing has been cited as the most important skill for prospective marketing employees, overtaking online and web development.
Talent: Fortune favours the brave in the new marketing world
22 Nov 2012 | by David Benady
The wide-ranging skills marketers now need demand a fresh form of career strategy.
Yell prepares 'emarketplace' strategy under fresh Hibu brand
31 Jul 2012 | by Sarah Shearman
Listings company Yell, which this week formally rebranded as Hibu, has unveiled a fresh strategy to create an ecommerce and business website 'ecosystem'.
Virgin Group appoints Yahoo! marketer to European role
27 Mar 2012 | by Sarah Shearman
Virgin Group has hired James Tipple, former vice-president of marketing for Yahoo! EMEA, to the new role of brand director for Europe.
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