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Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.
Burberry has hired Kaitlyn Wilkins, a director of Ogilvy's social media business, to become its global director of social media following the departure of Musa Tariq in October.
Many marketers fear private-equity backers; however, despite often very different approaches, both parties have the same goal - the strongest possible brand.
Take the online social media exam that puts your online stature to the test.
Brands: do you know your Facebook and Twitter from your Vine and Pinterest? How would you deal with controversy on social media? Take the challenge and improve your online stature.
It is easy to get swept up in the developing online conversation about marketing theory, but we overlook the contribution of pioneering thinkers at our peril.
Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.
Galaxy is reviving its classic '"Why have cotton when you can have silk?'"strapline in an advertising campaign featuring Audrey Hepburn, as previously revealed in Marketing magazine.
Social video expert Goviral evaluates H&M's latest viral campaign, with "ones to watch" from Dell, Ikea and HP Sauce.
