The Advertising Standards Authority (ASA) has identified five "misleading advertising priorities" it will focus on over the coming 12 months, as the organisation revealed a slight decline in consumer complaints over the past year.
This month's Marketing contributors Sir John Hegarty and marketer Will Harris recount the best piece of marketing they have seen in recent weeks.
Gallaher Tobacco, the owner of brands including Benson & Hedges and Silk Cut, has had a press campaign, which sought to make the case against plain cigarette packaging, banned by the Advertising Standards Authority.
26 Mar 2013
| by Staff
ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.
15 Feb 2013
| by Ben Bold
BT has expressed its shock over the news that brand ambassador Oscar Pistorius is charged with murdering his girlfriend, model Reeva Steenkamp.
15 Feb 2013
| by Ben Bold
Jaguar's new F-Type model stars in the music video for singer-songwriter Lana Del Rey single 'Burning Desire', which will also be the title track to a Jaguar-produced short feature film.
14 Feb 2013
Social video expert Goviral evaluates Budweiser's latest viral campaign, with "ones to watch" from Diet Coke, Chivas/Canana and Old Spice.
08 Feb 2013
Social video expert Goviral evaluates Mooncup's latest viral campaign, with "ones to watch" from Chanel No5, Bentley and Beefeater 24.
31 Jan 2013
Social video expert Unruly evaluates the latest Nike viral campaign.
25 Jan 2013
Social video expert Goviral evaluates Anthony Nolan's latest viral campaign, with "ones to watch" from Nike Golf, Microsoft Research and Hertz.