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ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.
Royal Mail has parted company with Antony Miller, the head of marketing for its MarketReach direct marketing operation, only six months after setting up the business.
LIDA was a serious competitor for this year's top award, with the judges ruling that it 'came very close' to winning, narrowly missing out on retaining its title from last year.
Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates.
Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.
A survey of 400 large companies has found that only 16% of them have an effective single customer view data system in place, according to Experian Marketing Services.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Marketers and consumers struggle with the volume of data the world now generates. David Benady asks how the two sides can jointly control the tide, including the advent of brand 'data stores'.
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
