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Net-a-Porter partners The Dorchester for first 'micro app'

Online retailer Net-a-Porter has partnered luxury hotel firm Dorchester Collection to create its first "micro app" for a commercial partner.

Virgin Holidays says 'Unleash Your Mojo' to holidaymakers

Virgin Holidays is launching an integrated campaign called 'Unleash Your Mojo', which will target families and older holidaymakers and marks a change in direction for the brand.

Jessica Reading, LateRooms.com

Position: director of marketing and user experience, LateRooms.com Date of Birth: 20.8.81 View Jessica's profile on LinkedIn Describes herself as: Loyal, honest, dynamic. Q: How are you changing the media channels you use to better reach your consumers? A: We haven t made huge changes...

Lastminute.com campaign goes back to basics

Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.

VisitEngland replaces celebrities with Wallace and Gromit campaign

VisitEngland is replacing celebrities Stephen Fry and Julie Walters with Aardman Animations characters Wallace and Gromit, who will appear in its latest advertising campaign.

Brand Manager of the Week: John Wilhelm, Air New Zealand

John Wilhelm, brand manager, western markets - the Americas, Europe and UK - Air New Zealand

Oxford Street plots brand overhaul in fightback against Westfield

The New West End Company, the marketing body for London's West End, intends to create a consumer-facing brand for Oxford Street to help set it apart from the Westfield shopping centres.

Brand barometer: Dating sites, which one is most prominent online?

Plenty of Fish is the most prominent, followed by Match.com

Three lessons from this year's ISBA conference

Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.

Thomas Cook restructure aims to turn around ailing travel firm

The world's oldest travel firm is scaling back on the high street and focusing online, writes Kim Benjamin.


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