Online retailer Net-a-Porter has partnered luxury hotel firm Dorchester Collection to create its first "micro app" for a commercial partner.
Virgin Holidays is launching an integrated campaign called 'Unleash Your Mojo', which will target families and older holidaymakers and marks a change in direction for the brand.
29 Apr 2013
Position: director of marketing and user experience, LateRooms.com
Date of Birth: 20.8.81
View Jessica's profile on LinkedIn
Describes herself as: Loyal, honest, dynamic.
Q: How are you changing the media channels you use to better reach your consumers?
A: We haven t made huge changes...
Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.
VisitEngland is replacing celebrities Stephen Fry and Julie Walters with Aardman Animations characters Wallace and Gromit, who will appear in its latest advertising campaign.
03 Apr 2013
John Wilhelm, brand manager, western markets - the Americas, Europe and UK - Air New Zealand
The New West End Company, the marketing body for London's West End, intends to create a consumer-facing brand for Oxford Street to help set it apart from the Westfield shopping centres.
Plenty of Fish is the most prominent, followed by Match.com
20 Mar 2013
| by Staff
Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.
20 Mar 2013
The world's oldest travel firm is scaling back on the high street and focusing online, writes Kim Benjamin.