Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.
London & Partners, the promotional body for the capital, has hired Chris Gottlieb, Oxfam's communications director, to the newly-created role of director of strategy, brand and communications.
28 Nov 2012
Mole is, by nature, a quiet creature, but has recently embraced Twitter, following a handful of brands. So we were startled by BA's retweet of a racist comment.
03 Oct 2012
Mole's idea of flying abroad is more of a nightmare than a dream, so we were intrigued by Thomson's ad for its new 787 aircraft. What makes it a 'Dreamliner'?
19 Jul 2012
| by Rachel Barnes
The instinct of troubled brands such as Barclays might be to keep a low profile, but eventually marketers need to enter the fray.
Thomas Cook has hit back at rival TUI by publishing a letter from interim chief executive which claims the travel company is "in safe hands" while the embattled tour operator undertakes a strategic review of the business.
Virgin Holidays has signed a 10-year sponsorship deal, worth $3.5m, for the second Branson Centre of Entrepreneurship launched today (8 September).
29 Jul 2011
| by Suzy Bashford
What lies behind British Airways' decision to take steps to improve staff morale in advance of a relaunch campaign later this year, asks Suzy Bashford.
03 Jun 2011
| by Ben Bold
Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign to promote the firm's new "freeDeliver" service, which delivers and collects customers' rental cars.
01 Jun 2011
| by Ben Bold
Visa and Emirates have become the latest World Cup sponsors to express disappointment over the corruption allegations enveloping international football's governing body Fifa, in statements issued late yesterday.