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Lastminute.com campaign goes back to basics

Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.

London & Partners hires Oxfam marketer to lead post-Olympic strategy

London & Partners, the promotional body for the capital, has hired Chris Gottlieb, Oxfam's communications director, to the newly-created role of director of strategy, brand and communications.

We'll Call You: British Airways

Mole is, by nature, a quiet creature, but has recently embraced Twitter, following a handful of brands. So we were startled by BA's retweet of a racist comment.

We'll Call You: Thomson

Mole's idea of flying abroad is more of a nightmare than a dream, so we were intrigued by Thomson's ad for its new 787 aircraft. What makes it a 'Dreamliner'?

Crisis management: brand marketers caught in the middle

The instinct of troubled brands such as Barclays might be to keep a low profile, but eventually marketers need to enter the fray.

Thomas Cook hits back with publicity campaign

Thomas Cook has hit back at rival TUI by publishing a letter from interim chief executive which claims the travel company is "in safe hands" while the embattled tour operator undertakes a strategic review of the business.

Virgin Holidays pledges $3.5m to Branson Centre of Entrepreneurship

Virgin Holidays has signed a 10-year sponsorship deal, worth $3.5m, for the second Branson Centre of Entrepreneurship launched today (8 September).

British Airways: building a brand, from the inside out

What lies behind British Airways' decision to take steps to improve staff morale in advance of a relaunch campaign later this year, asks Suzy Bashford.

Europcar launches its first TV ads in £2.5m campaign

Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign to promote the firm's new "freeDeliver" service, which delivers and collects customers' rental cars.

Visa and Emirates join sponsor disquiet over Fifa sleaze claims

Visa and Emirates have become the latest World Cup sponsors to express disappointment over the corruption allegations enveloping international football's governing body Fifa, in statements issued late yesterday.


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