When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
Sony Mobile chief marketing officer Steve Walker is to step down from his role, as part of plans to restructure the brand in line with the electronics giant's 'One Sony' global operating model.
08 Feb 2013
| by Ben Bold
Yesterday's Social Brands conference, in association with Marketing, indicated that while social media is revolutionising the marketing landscape, with further forays into uncharted territory come new challenges.
The advertising watchdog has banned a Phones 4U ad promoting an upgrade to a Samsung Galaxy SIII, after rival Carphone Warehouse complained the ad was misleading.
Nike and Morrisons will be the first brands to run mobile marketing campaigns simultaneously across the Vodafone, EE and O2 networks via the Weve joint venture.
London 2012 sponsors have been accused of abandoning their commitment to the Olympic legacy, with the Greater London Authority (GLA) struggling to raise funds for sports-participation projects.
Former Primelocation and FindaProperty marketing director Sheraz Dar has joined online letting agent OpenRent in a non-executive director role.
In a previous column, I mentioned that I believe 3D remains largely a waste of time. This is a purposefully different statement from 'I think 3D is rubbish', of course, and I thought I would explain why.
BT and TalkTalk have clashed over an ad for TV set top box service YouView, despite both being partners in the joint venture.
National Lottery operator Camelot has recruited O2 marketing and consumer director Sally Cowdry to replace its former top marketer Richard Bateson.