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EDF Energy has renewed its sponsorship of The British Paralympic Association (BPA) up until the Rio Olympics in 2016.
Vodafone is to end its sponsorship of the McLaren Formula 1 team at the end of this season and develop its own marketing platform, after conducting a review of its sponsorship strategy.
Shell is acknowledging the poor reputation of garage food with a tongue-in-cheek campaign that promotes Deli2Go, its forecourt food range.
Adherence to marketing and technology best practice is important within an organisation, but cannot be allowed to become a drag on the agility of the business, writes Graham Oakes.
James Atkins, HTC's UK head of marketing, has left the Taiwanese smartphone maker ahead of the launch of a global campaign for its flagship HTC One device.
Brands need to do more to embrace social media across their business functions, writes David Benady.
Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit to refocus the brand's 'game-changing' ethos.
E.ON is making loyalty the lead message in its marketing for the first time, with a multi-million-pound campaign highlighting its rewards to existing customers.
Thefts of Shetland ponies have been blamed on the popularity of the star of this campaign, a pony moonwalking to Fleetwood Mac.
Phil Bentley, the managing director of British Gas, is stepping down as profits for the company's residential energy supply jumped 11% to £606m in 2012.
