Vodafone, 02, EE, Three and BT are the winning bidders for the much-trumpeted 4G mobile spectrum, which is expected to kick-start a major marketing war.
Time-shifted viewing via digital TV recorders (DTRs) is expected to plateau over the coming years, according to a report by the UK commercial broadcasters' marketing body, Thinkbox.
EE's 4G launch campaign has been named by Twitter UK as the best use of promoted products on the platform in the past 12 months, followed by campaigns from Starbucks and Puma.
30 Nov 2012
| by David Benady
The telecoms brand has paid in the region of £1bn for sports rights, signalling the start of a high-stakes battle with Sky that will have ramifications beyond the arena of pay TV, writes David Benady.
EE, the recently created mobile brand, is set to be the naming partner of Wembley Stadium.
Freesat marketer Will Abbott is to join insurance brand Hiscox in January as its UK marketing director.
BT is considering a number of brands for its new sports channels, including BT Sport1 and 2, BT Sports1 and 2 and, if it only launches a single channel, BT SPORT.
TalkTalk has opened pre-registration for its 'free' YouView-branded television service, with Sky the latest channel owner to join the line-up.
Tennis sponsor Aegon says there is "no damage" to its brand, despite the final of yesterday's Aegon championships ending in controversy, when David Nalbandian was disqualified for kicking an advertising panel into a line judge's leg.
Amazon and Google have applied for more than 150 domain names between them, directly competing for several, including app, free, shop and you.