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4G auction result set to prompt marketing war

Vodafone, 02, EE, Three and BT are the winning bidders for the much-trumpeted 4G mobile spectrum, which is expected to kick-start a major marketing war.

Growth in time-shifted TV viewing expected to level out

Time-shifted viewing via digital TV recorders (DTRs) is expected to plateau over the coming years, according to a report by the UK commercial broadcasters' marketing body, Thinkbox.

Twitter names top UK brand campaigns of 2012

EE's 4G launch campaign has been named by Twitter UK as the best use of promoted products on the platform in the past 12 months, followed by campaigns from Starbucks and Puma.

BT aims for brand revival with its big content gamble

The telecoms brand has paid in the region of £1bn for sports rights, signalling the start of a high-stakes battle with Sky that will have ramifications beyond the arena of pay TV, writes David Benady.

EE set to sign commercial tie-up with Wembley

EE, the recently created mobile brand, is set to be the naming partner of Wembley Stadium.

Hiscox hires Will Abbott as UK marketing director

Freesat marketer Will Abbott is to join insurance brand Hiscox in January as its UK marketing director.

BT trademarks potential names for sports channels

BT is considering a number of brands for its new sports channels, including BT Sport1 and 2, BT Sports1 and 2 and, if it only launches a single channel, BT SPORT.

TalkTalk starts pushing YouView TV service

TalkTalk has opened pre-registration for its 'free' YouView-branded television service, with Sky the latest channel owner to join the line-up.

Aegon says 'no damage' to brand following Nalbandian disqualification

Tennis sponsor Aegon says there is "no damage" to its brand, despite the final of yesterday's Aegon championships ending in controversy, when David Nalbandian was disqualified for kicking an advertising panel into a line judge's leg.

Amazon and Google in domain name frenzy

Amazon and Google have applied for more than 150 domain names between them, directly competing for several, including app, free, shop and you.

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