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BT promises to end Sky's 'rough deal' with 'free' BT Sport

BT has thrown down the gauntlet to Sky with the launch of its new BT Sport service, promising an "affordable and exciting" new service which will challenge the dominance of Sky Sports.

Vodafone followers lovers' most intimate moments

Endless Kiss speaks to a global audience by eschewing speech with a film that plays out a kiss spanning a lifetime.

E.ON ends acquisition hunt in favour of loyalty marketing

E.ON is making loyalty the lead message in its marketing for the first time, with a multi-million-pound campaign highlighting its rewards to existing customers.

Three celebrates silly stuff with moonwalking pony

Thefts of Shetland ponies have been blamed on the popularity of the star of this campaign, a pony moonwalking to Fleetwood Mac.

EE: Kevin Bacon fails to champion EE and 4G

Marketing's unique weekly analysis of advertisement recall in association with TNS.

BT plugs YouView with new ad character

BT is mounting the first TV push for its catch-up TV service YouView with a new ad introducing the mother of one of its flatmate characters.

British Gas to launch 'fix and fall' campaign following price hike

British Gas will launch a five-week "fix and fall" ad campaign tomorrow (13 October), following today's confirmation that it would raise its prices by 6% this winter.

EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics-themed ad promoting its Thank Yous customer reward scheme.

Virgin Media pulls Doctor Who TV ad after BBC row

Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR service, TiVo.

Plusnet drops Yorkshire from strapline

Broadband provider Plusnet is changing its strapline from "good honest broadband from Yorkshire" to "we'll do you proud".

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