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LG leverages sponsorship of London's New Year's Eve fireworks

LONDON - LG Electronics will project video messages from Boris Johnson and international celebrities onto the Shell Building as part of its sponsorship of London's 2008 New Year's Eve fireworks display.

Paramount promotes Watchmen film in social gaming community PlayStation Home

LONDON - Paramount Pictures International and Sony Computing Entertainment Europe have teamed up to launch a film campaign within PlayStation Home, the new social gaming community.

Google study argues ads on YouTube have higher brand impact than on TV

LONDON - Google is attempting to boost video and display advertising on YouTube by publishing research highlighting the positive brand impact of advertising on the video site.

Motorola launches £1,400 mobile phone despite credit crunch

LONDON - Motorola is running a £2m print, outdoor and online campaign for its £1,400 Aura mobile phone.


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