BlackBerry targets brands with launch of BBM on iOS and Android
14 May 2013 | by Matthew Chapman
BlackBerry plans to launch its BlackBerry Messenger (BBM) instant messenger service for free on the iOS and Android platforms this summer.
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Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.
BlackBerry plans to launch its BlackBerry Messenger (BBM) instant messenger service for free on the iOS and Android platforms this summer.
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