Nokia parts company with global brand strategy boss
25 Apr 2013 | by Matthew Chapman
Nokia has parted company with its vice president of global brand strategy and marketing creation Steven Overman.
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How should marketers approach Silicon Roundabout?
13 May 2013 | by Dylan Williams
Dylan Williams (below) is a partner and chief strategy officer at Mother. He also sits on the Technology Advisory Board at 10 Downing Street.
Samsung corporate marketing director Andrew Garrihy departs
11 Mar 2013 | by Matthew Chapman
Samsung corporate marketing director Andrew Garrihy is leaving the company after his role was scrapped as part of a "change in strategic direction" at the brand.
Game seeks marketing director to lead new strategy
19 Feb 2013 | by John Reynolds
Game, the troubled high-street retailer, is seeking a marketing director.
Luxury mobile brand Vertu outlines marketing plans for £7,000 phone
12 Feb 2013 | by Alex Brownsell
Vertu, the high-end mobile device maker, has unveiled the Vertu Ti, its first new device since the company was sold by Nokia last year.
Sony Mobile global marketing boss Steve Walker departs
11 Feb 2013 | by Alex Brownsell
Sony Mobile chief marketing officer Steve Walker is to step down from his role, as part of plans to restructure the brand in line with the electronics giant's 'One Sony' global operating model.
BlackBerry distances itself from 'traditional endorsements' with Alicia Keys hire
01 Feb 2013 | by Matthew Chapman
BlackBerry has claimed its recruitment of singer Alicia Keys, director Robert Rodriguez and author Neil Gaiman, will not form part of a "traditional product endorsements" strategy.
Research in Motion prepares 'biggest' campaign for crucial BlackBerry 10 launch
28 Jan 2013 | by Matthew Chapman
BlackBerry maker Research in Motion (RIM) will roll out the biggest marketing campaign in its history to push its new operating system (OS) with activity spearheaded by a Super Bowl spot.
Apple expected to launch 'cheap' iPhone this year
09 Jan 2013 | by Matthew Chapman
Apple is reportedly developing a lower-end iPhone to strengthen its loosening stranglehold on the smartphone market, as a result of the rise of rival Samsung.
Apple parts company with former Dixons chief John Browett
30 Oct 2012 | by Matthew Chapman
Apple is parting company with retail boss John Browett only seven months after awarding him a £36m "golden hello" package, while iOS software chief Scott Forstall is leaving for reportedly not signing an apology letter over the Maps fiasco.
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