Xbox One to use camera sensors to reward viewers who watch ads
29 May 2013 | by Matthew Chapman
Microsoft has filed a patent that will allow its Xbox One to reward viewers for watching ads on the device, to prevent people skipping ad breaks.
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Samsung sponsors summer pop-up cinema season
06 Jun 2013 | by Matthew Chapman
Samsung has signed up as headline sponsor of open-air cinema events across the South-East for a summer marketing campaign to support its Smart TV range.
Toshiba runs zero gravity flight competition for Superman fans
17 May 2013 | by Matthew Chapman
Toshiba is offering Superman fans the chance to win a zero gravity flight experience as part of its exclusive partnership with Warner Bros' upcoming 'Man of Steel' movie.
Facebook seeks to dominate mobile with Google Android takeover
05 Apr 2013 | by Matthew Chapman
Facebook is seeking to dominate consumers' mobile experience with a 'Facebook Home' app that overlays elements of its social network on Google's Android operating system.
What marketers can learn from Hollywood
01 Apr 2013 | by Nick Meaney
The art of quantitative prediction is reshaping business, government and even Hollywood. Data-based decision-making is on the rise all around us.
PlayStation 4 invests in social media to win new generation of gamers
21 Feb 2013 | by Ben Bold
Sony's much-anticipated next-generation PlayStation 4 games console will feature an array of social functions that allow gamers to share content and interact with other users via their smartphones.
Growth in time-shifted TV viewing expected to level out
19 Feb 2013 | by Alex Brownsell
Time-shifted viewing via digital TV recorders (DTRs) is expected to plateau over the coming years, according to a report by the UK commercial broadcasters' marketing body, Thinkbox.
James Purnell to oversee marketing at BBC
14 Feb 2013 | by Ben Bold
The BBC has appointed former culture secretary James Purnell as director of strategy and digital, a role that sees him take charge of the corporation's marketing division, including marketing chief Philip Almond.
Nine rules of engagement in the social validation economy
06 Feb 2013 | by Nicola Kemp
Consumers have become reliant on the validation that social networks can provide. Nicola Kemp asks what the implications of this development are for the marketers shaping brands' digital strategies.
Nokia targets Spotify with premium music service
28 Jan 2013 | by Matthew Chapman
Nokia is taking aim at Spotify with the introduction of a premium paid-subscription service as part of its free-streaming mobile music offering.
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