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British Athletics ramps up commercial proposition with new sponsors

Adidas and the BBC are expected to join the National Lottery and Sainsbury's as new partners of British Athletics, as the governing body ramps up its commercial offering.

'BK should sponsor Thatcher funeral', claims Galloway

Consumer brands, such as Burger King, McDonald's and Coca-Cola, should sponsor Margaret Thatcher's funeral, according to outspoken Respect MP George Galloway.

Bacardi offers Facebook fans chance to party with Rafael Nadal

Bacardi has unveiled a Facebook competition to promote responsible drinking, offering entrants the chance to attend a luxury party in Mallorca hosted by tennis star Rafael Nadal.

Will the Scottish government's 'Poo Song' viral help tackle bowel cancer?

Social video expert Goviral evaluates the latest viral campaign from the Scottish government.

SSE fined record £10.5m by Ofgem for breaching marketing rules

SSE has been fined £10.5m by regulator Ofgem for breaching marketing obligations that led to customers being "missold" energy deals.

NSPCC ditches shock tactics for 'gentle' campaign

The NSPCC is shifting away from shock ads to focus on prevention of abuse rather than aftercare.

Nesquik chocolate milkshake TV ad escapes ban

Nestlé-owned Nesquik has won a battle not to have one of its TV ads banned, after the advertising watchdog ruled the ad did not encourage children to undertake poor eating habits.

New Pope presents rebranding opportunity for Catholic Church

Pope Francis has taken the helm of an insitution in crisis and under intense scrutiny, writes Kim Benjamin.

Calm conjures up Tom, Dick and Harry to flag male suicide

Suicide is the biggest killer of young men in the UK, accounting for three deaths every day.

Advertising Association calls for adspend increase in Budget

The Advertising Association (AA) is urging the government to spend more money on advertising its economic growth policies or run the risk of those initiatives "dying of ignorance".


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