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Greg Nugent, the former marketing director of London 2012 and co-founder of Inc., examines changing consumer attitudes to austerity
Cash Lady, the payday loans firm, has been reprimanded by the ad watchdog for using Kerry Katona's financial difficulties to encourage people to borrow money.
Sandie Dawe, chief executive at Visit Britain, has urged the Government to continue financially supporting its 'Great' campaign and said it would be "completely mad to walk away".
The key to Barack Obama's 2012 marketing campaign was not a complex algorithm or 'nuclear code', nor was it a technological innovation. Instead it was the simple act of building a great team.
The Advertising Standards Authority (ASA) has identified five "misleading advertising priorities" it will focus on over the coming 12 months, as the organisation revealed a slight decline in consumer complaints over the past year.
Starbucks has moved to defend its reputation in light of a verbal attack from health minister Anna Soubry, who has accused coffee chains of contributing to childhood obesity.
The European Court of Human Rights (ECHR) has upheld the UK's ban of political advertising in broadcast media, after an eight-year appeal from the campaign group Animal Defenders International (ADI).
Harper Reed, the mastermind behind the social campaign to re-elect Barack Obama in 2012, has claimed marketers will be the key drivers of technology across the business world.
The EU has delayed the vote on a controversial reform of data protection laws, which seek to implement a single law across all 27 member states.
Stephen Maher, chief executive at agency Maher Bird Associates, has been announced as the new chairman of The Marketing Society.
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