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Nokia, Yeo Valley and Uncle Ben's are among several brands that claim to have improved perceptions through TV product placement, despite scepticism about the fledgling activity.
When supply-chain issues mean brands no longer seem to stand for what they claim, it is time for marketers to ensure that their products keep their promises.
Danone, the maker of Evian and Volvic, is shedding 900 jobs, after a faltering performance in Europe.
Iceland has launched an ad campaign insisting on the quality of its food, as food retailers struggle to regain consumer trust in the wake of the horsemeat scandal.
Unilever-owned Lipton Tea is targeting a younger demographic for the first time, with an Instagram photo-challenge campaign.
Weetabix has been rapped by the advertising watchdog after a Weetabix-branded children's online game was ruled to be exploitative.
The 25-year-old organic groceries delivery brand appears to have turned a corner.
Dolmio is the most prominent, with Patak's in second place.
Quorn, the meat substitute brand, is claiming that its sales have risen by up to 10% on the year in January, the month which witnessed the outbreak of the horsemeat scandal that forced Tesco to withdraw thousands of beefburgers from its shelves.
Yorkshire Tea has signed a three-year sponsorship deal with the England and Wales Cricket Board (ECB).
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