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Counting down the ten most recalled ads, in association with TNS and Ebiquity.
A number of major food brands and retailers, including Mars, PepsiCo and Tesco, have agreed to use a standardised nutritional label on the front of their products packs.
Improvised comedy group Mischief Theatre was drafted in for a brave project that saw Kabuto Noodles put on 'the world's first live improvised ad break' for its debut marketing campaign.
Kellogg's has placed social media at the heart of its strategy to amplify the promotional partnership between its Krave cereal brand and Alton Towers' new ride, The Smiler.
Former homeless ex-soldier Bob Barrett has joined forces with The Royal British Legion and Stoll for a range of sauces that will raise money for the two charities.
Unilever has responded to a consumer backlash against the reformulation of its yellow fats brand Flora by returning the product to its original flavour, just 18 months after making the £29m change.
The star of Aldi's ad for its low fat cereal appears in a Kellogg's film dressed in a skin-tight leotard eating his real breakfast, a sausage butty, before being joined by his girlfriend, the Special K girl.
Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Ed Boyes, co-founder and marketing director at grocery e-commerce start-up HelloFresh.co.uk, comes under the spotlight.
