Chambord readies debut outdoor activity
22 Dec 2011 | by Gemma Charles
Chambord, the French black raspberry liqueur, is to run its first-ever outdoor push over the festive period.
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Total yoghurt unveils January ad push
23 Dec 2011 | by Gemma Charles
Total 0% Greek Yoghurt is rolling out two new versions of its animated TV ad featuring brand characters Zebra, Cow and Spoonbill, as it ramps up its marketing for 2012.
Tetley's revamps ITV4 idents in £5m push
22 Dec 2011 | by Gemma Charles
Tetley's has refreshed its ITV4 idents to support the brand's redesign as part of a £5m campaign that will see the ale on ITV4 for 47-hours every week.
Supermarkets battle it out for Christmas shoppers
21 Dec 2011 | by John Reynolds
Asda, Tesco and Sainsbury's will compete on Boxing Day and New Year's Day for shoppers' wallets, while the major supermarkets try to outdo each other with ambitious job-creation plans for 2012.
Former Heinz man exits Westmill Foods
21 Dec 2011 | by John Reynolds
Mark Jaffe has left his role as marketing director at Associated British Foods-owned ethnic food supplier, Westmill Foods.
Thorntons issues fresh profit warning
21 Dec 2011 | by John Reynolds
Thorntons, the troubled chocolate maker, has today ( 21 December) issued a fresh profit warning, citing poor customer confidence and rivals' promotions as hitting its performance.
Social video explodes as brands 'become friends' with consumers
20 Dec 2011 | by Gemma Charles
Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark.
Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company 'anthem' based on members' stories.
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
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