23 Dec 2010
| by Ed Owen
In the last trading days before Christmas, John Lewis has seen an increase in sales of 4.3% compared to last year, despite the ongoing poor weather.
Christmas Day, a day traditionally absolved from the excessive seasonal spending, could see consumers parting with up to £153m, according to analysis from the Interactive Media in Retail Group (IMRG).
22 Dec 2010
| by Rachel Barnes
Weight Watchers is kicking off a £28m ad campaign on Boxing Day to promote its new points plan, which it describes as the biggest change to the global business in 15 years.
22 Dec 2010
| by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
Greggs, the high street bakery, has launched a Christmas song writing competition in a bid to engage its customers online.
For Goodness Shakes, the sports recovery drinks brand, has launched a £1m marketing campaign that targets regular sports players and athletes.
Diageo has appointed Brian Duffy, currently chairman for Diageo Ireland and global brand director for Guinness, to the newly created role of global category director for beer.
Brewer Molson Coors has hired design agency Echo as the strategic brand partner for its top selling lager Carling, as it looks to re-invigorate the brand across both the on and off trade.
Soft-drinks manufacturer Britvic has hired Pamela Bower-Nye to the new role of international marketing director.
Coca-Cola and Pepsi are reported to be in a £60m bidding war for sponsorship of Simon Cowell's US version of 'The X Factor'.