Lucozade offers glucose-powered lyrical journey
22 Apr 2013
Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary to the extraordinary.
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Weetabix ad trials 'Pay-By-Picture' technology
22 Apr 2013 | by John Reynolds
Weetabix is encouraging consumers to take a photo of its latest TV ad on their smartphones and claim a free Weetabix On The Go breakfast biscuit.
Mondelez launches Barny children's biscuit brand
22 Apr 2013 | by John Reynolds
Cadbury-owner Mondelez International is launching a bear-shaped sponge snack called Barny, marking its most significant NPD in the biscuit category since Belvita.
Evian babies street dance with adult selves
22 Apr 2013
Adults share the stage with their baby selves in the follow up to Evian's viral smash hit Roller Babies.
Starbucks to reward customers for drinking from reusable cup
19 Apr 2013 | by John Reynolds
Starbucks is to begin offering discounts to customers who use an environmentally-friendly reusable cup, in its latest effort to improve its reputation in the wake of its UK tax controversy.
Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?
16 Apr 2013 | by Staff
The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast your vote.
'BK should sponsor Thatcher funeral', claims Galloway
15 Apr 2013 | by Gemma Charles
Consumer brands, such as Burger King, McDonald's and Coca-Cola, should sponsor Margaret Thatcher's funeral, according to outspoken Respect MP George Galloway.
KFC gets serious about coffee with full UK rollout
15 Apr 2013 | by John Reynolds
KFC has rolled out an advertising campaign to mark the nationwide launch of its Lavazza coffee offering, as it seeks to take on McDonald's and other rivals.
Bacardi offers Facebook fans chance to party with Rafael Nadal
15 Apr 2013 | by Gemma Charles
Bacardi has unveiled a Facebook competition to promote responsible drinking, offering entrants the chance to attend a luxury party in Mallorca hosted by tennis star Rafael Nadal.
Innocent appoints marketing chief Douglas Lamont as new chief exec
15 Apr 2013 | by Matthew Chapman
Douglas Lamont, Innocent group marketing and innovation director, will become the company's first chief executive as the co-founders step away from the business.
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