Brand manager spotlight: Ed Boyes, HelloFresh.co.uk
03 May 2013
Ed Boyes, co-founder and marketing director at grocery e-commerce start-up HelloFresh.co.uk, comes under the spotlight.
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Wrigley promotes 'Willy Wonka-style' sweets with outdoor ads
03 May 2013 | by John Reynolds
Wrigley is rolling out a major outdoor campaign supporting the launch of its Willy Wonka-style Starburst Flavour Morphs, which change flavour when chewed.
Pernod Ricard creates 'hand-crafted' premium Beefeater gin
02 May 2013 | by Gemma Charles
Distilled in a small copper still from the 19th century, Beefeater Burrough's Reserve is later rested in Jean de Lillet oak barrels to create a hand-crafted, ultra-premium gin.
Stella Artois returns to tennis sponsorship for summer push
01 May 2013 | by Gemma Charles
Stella Artois is seeking to boost its premium credentials by sponsoring a host of upmarket events this summer.
Wake up and smell the success of coffee
30 Apr 2013 | by Kate Jones
The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation strategies to keep up momentum in the growing sector. However, the threat of indie "brew bars" and wavering consumer sentiment mean the pressure is on, writes Kate Jones, retail specialist and director of brand...
Talisker creates 'world's first interactive storm'
30 Apr 2013 | by Gemma Charles
Whisky brand Talisker Storm, the latest whisky from the Diageo-owned Talisker distillery, created what it claims is the ‘world’s first interactive storm’ to mark its launch.
Costa Coffee's growth is down to "reassuringly proud" strategy
30 Apr 2013 | by Jenny Ashmore
The coffee chain's double-digit growth and massive expansion plans show that Costa's blend of location, authenticity and reassurance is leading the sector, writes Jenny Ashmore, consultant at OxfordSM, and former Mars global marketing capability officer.
GoCompare.com is most complained-about advertiser of 2012
30 Apr 2013 | by Ben Hall
With a total of nearly 2,000 complaints, campaigns by GoCompare.com were the most complained-about ads of the past year, according to the Advertising Standards Authority.
Coke recruits for new marketing director as Zoe Howorth departs
30 Apr 2013 | by Rachel Barnes
Coca-Cola is hunting for a new UK marketing director as Zoe Howorth has announced she will take a year's sabbatical from June.
Coke boss salutes 'brave' personalised bottle campaign
29 Apr 2013 | by John Reynolds
It was "a brave move to replace the world's most iconic brand with 150 names," said Coca-Cola GB and Ireland managing director Jon Woods, after today unveiling Coke's biggest-ever summer campaign.
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