Why marketers are missing a trick by ignoring sensory perception
20 May 2013 | by Gemma Charles
Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.
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Oreo ad celebrates Sheffield's colourful heritage
21 May 2013 | by John Reynolds
The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.
Kellogg's hits back at own-label with top secret Special K recipe
17 May 2013 | by John Reynolds
Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.
Nestlé axes Jenny Craig in the UK
15 May 2013 | by John Reynolds
Nestlé is axing Jenny Craig, its UK weight-loss programme, putting 12 jobs at risk.
Top ten ads of the week
14 May 2013
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Campo Viejo brings Spanish culture to London’s South Bank in experiential first
14 May 2013 | by Gemma Charles
Campo Viejo, the Pernod Ricard premium Spanish wine brand, drew 160,000 consumers to its inaugural ‘Streets of Spain’ festival which aimed to showcase the best of the country’s food and culture.
Budweiser unveils two-minute FA Cup fan film
10 May 2013 | by Gemma Charles
FA Cup sponsor Budweiser is set to showcase a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream over the 2012/13 tournament.
Coca-Cola vows to end all advertising to children
09 May 2013 | by John Reynolds
Coca-Cola is to expand calorie labelling to the front of all packs and has pledged not to advertise to children under 12-years-old, as it seeks to take the offensive against criticism that it is a contributing to global obesity problems.
WeightWatchers food range back on TV after six-year hiatus
07 May 2013 | by John Reynolds
WeightWatchers is undertaking its first TV advertising campaign for its food range in six years.
Diageo appoints marketer Ivan Menezes as chief executive
07 May 2013 | by John Reynolds
Smirnoff and Guinness-maker Diageo has appointed marketer Ivan Menezes as its new chief executive, replacing Paul Walsh who is standing down after 13 years.
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