Robinsons gets emotional about family with 'Pals' ad
03 May 2013
Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.
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Why marketers are missing a trick by ignoring sensory perception
20 May 2013 | by Gemma Charles
Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.
Snickers bids on commonly misspelled Google search terms
30 Apr 2013
The most commonly misspelled searched terms on Google were used to communicate Snickers' 'you're not you when you're hungry' message.
Talisker creates 'world's first interactive storm'
30 Apr 2013 | by Gemma Charles
Whisky brand Talisker Storm, the latest whisky from the Diageo-owned Talisker distillery, created what it claims is the ‘world’s first interactive storm’ to mark its launch.
Lucozade offers glucose-powered lyrical journey
22 Apr 2013
Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary to the extraordinary.
Evian babies street dance with adult selves
22 Apr 2013
Adults share the stage with their baby selves in the follow up to Evian's viral smash hit Roller Babies.
Nesquik chocolate milkshake TV ad escapes ban
27 Mar 2013 | by John Reynolds
Nestlé-owned Nesquik has won a battle not to have one of its TV ads banned, after the advertising watchdog ruled the ad did not encourage children to undertake poor eating habits.
Mentos unveils 'Stay fresh' global campaign
19 Mar 2013 | by Alex Brownsell
Confectionery brand Mentos is introducing the strapline 'Stay fresh' as part of a global campaign targeting younger consumers.
Premier Foods brings Ambrosia Custard back to TV after 10-year absence
15 Mar 2013 | by Alex Brownsell
Premier Foods is launching its first TV ad campaign for Ambrosia Custard in 10 years, aiming to reinvent the brand as relevant to modern British family life.
Coke to air UK anti-obesity ads
06 Mar 2013 | by John Reynolds
Coke is running two new TV ad campaigns in the UK that highlight the brand's efforts to combat obesity.
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