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Costa Coffee is returning to TV after a two-year hiatus with a user-generated marketing campaign and its biggest investment in digital activity to date.
Sponsors of the 2012 Uefa European Football Championship are today (8 June) on red alert as they seek to avoid any association of their brands with reported cases of racism in the Ukraine during the tournament.
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.
Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand's irreverent nature.
Starbucks' chief marketer Brian Waring is marketing to a new coffee generation. Interview by Gemma Charles.
Pizza Hut Delivery is launching a tongue-in-cheek TV campaign that targets a younger audience.
McDonald's has launched a print and digital campaign to celebrate its employees, in a bid to emphasise the opportunities the company provides its workers.
LONDON - KFC is rolling out its Krushems milkshake range across the UK and supporting the push with an ad campaign created by Bartle Bogle Hegarty (BBH).
LONDON - Fast-food chain McDonald's is celebrating the 35th anniversary of its arrival in the UK with a nostalgic campaign that focuses on its best-known menu items.
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